Here is another post about Google Universal Analytics, seeing how you seem to like them 😉
Today we’re going to measure the performance of an offline store by testing 2 concepts:
- measuring customers as they walk in/out of the store
- measuring cash register transactions
Again, this is a proof of concept but feel free to expand upon it in your own store.
Ready? (Who am I kidding, you’re probably already giddy as a schoolgirl just reading this :D) Continue reading