Tag Archives: google tag manager

Tracking AMP pages with Google Analytics and Tag Manager

AMP - Accelerated Mobile Pages - Google AnalyticsSo you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer term because it will make your content both more accessible on mobile devices and more visible in Google search results.

Having said that, there are other considerations besides making your content compliant with a streamlined mobile user experience. For instance, AMP does not support JavaScript by default. If your initial reaction was “Eeek, my tags won’t work!”, you were absolutely right. And yes, that includes Google Analytics and other tags.

In this post, I will cover how to setup Google Analytics tracking on AMP pages with Google Tag manager.

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Google Tag Manager Data Layer for WordPress

[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub

This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.
I talked about tag management best practices and mentioned my Google Tag Manager for WordPress implementation. In this post, I am sharing my setup with you.

Ready? Let’s modify your theme!
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Tag management is not a miracle cure

Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training.

The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below.
If you would like to receive a PDF copy of the slides or to book me as an analytics speaker for a conference, please use my contact form and I will make sure to assist you.