Tag Archives: google analytics @en

Google Tag Manager Data Layer for WordPress

[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub

This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.
I talked about tag management best practices and mentioned my Google Tag Manager for WordPress implementation. In this post, I am sharing my setup with you.

Ready? Let’s modify your theme!
Continue reading

More Raspberry Pi and Google Universal Analytics goodness

Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness 🙂

As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal Analytics (UA). This can be useful when using UA for performance monitoring.

Because you’ve read my other posts on the subject of Google Universal Analytics and Raspberry Pi credit-card-sized computers and because I love the little thingies, here is more, but this times it’s more hands-on.

The video is available here or after the jump.

Continue reading

Measuring offline store activity with Google Universal Analytics

Hi folks,

Here is another post about Google Universal Analytics, seeing how you seem to like them 😉

Today we’re going to measure the performance of an offline store by testing 2 concepts:

  • measuring customers as they walk in/out of the store
  • measuring cash register transactions

Again, this is a proof of concept but feel free to expand upon it in your own store.

Ready? (Who am I kidding, you’re probably already giddy as a schoolgirl just reading this :D) Continue reading

Gmail activity in Google Universal Analytics

Hi folks,

Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with Google Universal Analytics.

Not that you *need* it, but it is a good example of the sort of upcoming applications for Universal!

Again, this post is not for the technically faint of heart. Still good to go? Buckle up and see you after the jump 😉

Continue reading

Track PDF downloads with Google Universal Analytics – no Javascript!

Hey kids, most of you have heard about the arrival of Google Analytics Universal.
This new version of Google Analytics is about:

  • revolutionizing analytics measurement with a unified protocol,
  • giving you a better, user-centric view of the customer experience via multiple platforms and devices,
  • giving you access to custom dimensions and metrics,
  • tracking offline activity (although you need *some* connectivity to send data home to the GA mothership)

In this post, I intend to share a technique / proof of concept for on-the-fly measurement of PDF files  downloads with Universal Analytics. Without Javacript.
Please note that n00bs are now strongly advised to leave this page (I can live with this bounce rate!) or continue at the risk of their own mental sanity.
Continue reading

Leverage number of keywords in search phrases for long tail analysis in Google Analytics

Hi folks,

Rebounding on a discussion with my colleagues at LunaMetrics, there is definitely a need to measure the impact of the “long tail” in SEO, especially depending on the variety of keywords used. This is called NOK or number of keywords.

Continue reading