Category Archives: Web Analytics

Google Analytics adds support for TeleRemarketing in Universal Analytics

Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the features: tighter integration with DoubleClick, remarketing, demographic information, etc.

The answer Google (and certified partners such as Hub’Sales) gave early adopters has always been “SOON”. Clearly that was not enough to sate the data appetites of our beloved analytics nerds.

I personally don’t see Google releasing DoubleClick integration any time soon. I was hoping they would release it at the same time as the San Francisco eMetrics summit in March, like they usually do. Then I figure they’d wait until September, when the Google Analytics Certified Partners conference usually happens – they make big announcements then.

So I figured i’d bid my time just like everyone else but I received this from the Google Universal Analytics product team a moment ago: before getting Remarketing, Google Universal Analytics is going to get native integration with Google Voice to provide TeleRemarketing support in Google Analytics.

If you use Google Voice to place telemarketing calls, its API will automatically export call data into Google Analytics, which you can then use as a remarketing list for classic GA. You can also export the list of phone numbers and resell them to telemarketing firms, using the standard export format. Qualified telemarketing lists will sell for more (or less) depending on how well qualified the leads are.

Don’t believe me? Maybe you shouldn’t. At any rate, tomorrow (April 2nd) stay tuned to the Google Analytics official blog for an announcement I’m sure you’ll appreciate 😉

Google Tag Manager Data Layer for WordPress

[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub

This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.
I talked about tag management best practices and mentioned my Google Tag Manager for WordPress implementation. In this post, I am sharing my setup with you.

Ready? Let’s modify your theme!
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Tag management is not a miracle cure

Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training.

The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below.
If you would like to receive a PDF copy of the slides or to book me as an analytics speaker for a conference, please use my contact form and I will make sure to assist you.

Google Analytics April’s Fool joke – 2013

Today, Google Analytics real-time reports are showing… unexpected traffic! 😉

Looks like at any given time today, any Google Analytics account will show 41 visits from the International Space Station in the Real-time / Location report!

Use that as a filter and click on Sources and drill down 😉

google analytics april fool 2013 ISS international space station

“Recover” (not provided) keywords in Google Analytics

As a follow-up to my post on (not provided) , in this post I give you *one* of the methods I use for capturing “(not provided)” keywords in Google Analytics. Just to be clear this solution is far from perfect and you will remain frustrated. As I said in my previous post, short of a Google Webmaster Tools API, there is no (not provided) silver bullet.

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(not provided) is here to stay – deal with it

Google logo

If you work in digital analytics or SEO, by now you’ve heard about the web tracking phenomenon that is (not provided).

Since the end of 2011, Google has implemented measures to respect the privacy of Internet users on the words and expressions they use on its search engine. Specifically, Google is gradually switching searches to secure mode (SSL / HTTPS) and no longer passes referrer information to the search result website, which means that keyword information is lost.

As of now you can still know the source and medium (Google organic search), but the keyword is replaced with a useless “(not provided)” label.

The impact for marketing and SEO agencies seems enormous. Entire business models based on Google search could collapse.

Or could they?

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Google Analytics interface upgrade: January 2013 edition

In March 2012, Google Analytics launched an update to its reporting interface that was split into three tabs: home, standard and custom reports. This update mainly allowed for isolated Adwords reporting as well as real-time reports. In practice, going the extra click to get to real-time reports annoyed users more than anything else. The January 15, 2013 update rolled out by Google now divides the interface into two tabs instead of 3: reports and customization. For some obscure reason, Google has always struggled with the French versions of the interface ;-)

Google Analytics v6 tabs EN

“Reporting” (duh) points to the standard reports and “Customization” leads (surprisingly) to custom reports.

Standards reports now include a 2-section left hand side menu: “My Stuff”, which includes shortcuts, alerts and dashboards, and “Standard reports” which include all the Google Analytics reports you know and love. One could argue that the “My Stuff” section should feel at home in the Customization tab but after due consideration, they are probably accessed more quickly within Standard Reports.

Google Analytics v6 my stuff EN Google Analytics v6 standard reports EN

Note that the Real-Time reports are now (logically) integrated into standard reporting. Adwords reports (which had gained their own private “Advertising” section in the March 2012 update) are now in the Traffic Sources menu, back where they belong 😉

Google analytics v6 traffic sources EN

Finally, you may already have access to the campaign attribution modeling tool (which had been reserved for Google Analytics Premium customers) in your Conversions reports:

Google Analytics v6 conversion menu EN

This modeling tool allows you to compare the impact of campaign conversions whether they occur during the first or last interaction, or using linear distribution, etc..

Google Analytics modeling assignment

As for me, I welcome the new, streamlined interface.

With that, I ‘m off to redo all my screenshots for my Google Analytics training support material ;-)