Category Archives: Digital Analytics

Google Analytics property ID management with Google Tag Manager

If, like me, you handle enterprise customers with a significant number of websites (we’re talking hundreds, if not thousands), one of your worst nightmares is Google Analytics property ID Management.

In this post, I’ll share with you one method I use to manage the Google Analytics property ID lists in Google Tag Manager, using an adaptable lookup table system.

[EDIT: 18 May, 2016 – code supports regular expressions]

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Measuring the impact of adblocking with Google Analytics and GTM

adblock extension for Google Chrome and FirefoxLately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about. In this post, I describe a method to measure said impact without having to rely on preconceived ideas or resort to guesstimates. Of course, this is done with Google Analytics and Google Tag Manager, which, ironically, are also the target of adblocking plugins – but we’ll get into that later.

Interested? See you after the jump!

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Creative uses of Google Tag Manager: site hacking/ripping

In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i’d share with you.

I recently saw my blog content got ripped and reposted on another website, laced with porn content. Here is how I fought back with the help of Google Tag Manager.

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More Raspberry Pi and Google Universal Analytics goodness

Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness 🙂

As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal Analytics (UA). This can be useful when using UA for performance monitoring.

Because you’ve read my other posts on the subject of Google Universal Analytics and Raspberry Pi credit-card-sized computers and because I love the little thingies, here is more, but this times it’s more hands-on.

The video is available here or after the jump.

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Measuring offline store activity with Google Universal Analytics

Hi folks,

Here is another post about Google Universal Analytics, seeing how you seem to like them 😉

Today we’re going to measure the performance of an offline store by testing 2 concepts:

  • measuring customers as they walk in/out of the store
  • measuring cash register transactions

Again, this is a proof of concept but feel free to expand upon it in your own store.

Ready? (Who am I kidding, you’re probably already giddy as a schoolgirl just reading this :D) Continue reading

Gmail activity in Google Universal Analytics

Hi folks,

Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with Google Universal Analytics.

Not that you *need* it, but it is a good example of the sort of upcoming applications for Universal!

Again, this post is not for the technically faint of heart. Still good to go? Buckle up and see you after the jump 😉

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Track PDF downloads with Google Universal Analytics – no Javascript!

Hey kids, most of you have heard about the arrival of Google Analytics Universal.
This new version of Google Analytics is about:

  • revolutionizing analytics measurement with a unified protocol,
  • giving you a better, user-centric view of the customer experience via multiple platforms and devices,
  • giving you access to custom dimensions and metrics,
  • tracking offline activity (although you need *some* connectivity to send data home to the GA mothership)

In this post, I intend to share a technique / proof of concept for on-the-fly measurement of PDF files  downloads with Universal Analytics. Without Javacript.
Please note that n00bs are now strongly advised to leave this page (I can live with this bounce rate!) or continue at the risk of their own mental sanity.
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Leverage number of keywords in search phrases for long tail analysis in Google Analytics

Hi folks,

Rebounding on a discussion with my colleagues at LunaMetrics, there is definitely a need to measure the impact of the “long tail” in SEO, especially depending on the variety of keywords used. This is called NOK or number of keywords.

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