In March 2012, Google Analytics launched an update to its reporting interface that was split into three tabs: home, standard and custom reports. This update mainly allowed for isolated Adwords reporting as well as real-time reports. In practice, going the extra click to get to real-time reports annoyed users more than anything else. The January 15, 2013 update rolled out by Google now divides the interface into two tabs instead of 3: reports and customization. For some obscure reason, Google has always struggled with the French versions of the interface
“Reporting” (duh) points to the standard reports and “Customization” leads (surprisingly) to custom reports.
Standards reports now include a 2-section left hand side menu: “My Stuff”, which includes shortcuts, alerts and dashboards, and “Standard reports” which include all the Google Analytics reports you know and love. One could argue that the “My Stuff” section should feel at home in the Customization tab but after due consideration, they are probably accessed more quickly within Standard Reports.
Note that the Real-Time reports are now (logically) integrated into standard reporting. Adwords reports (which had gained their own private “Advertising” section in the March 2012 update) are now in the Traffic Sources menu, back where they belong 😉
Finally, you may already have access to the campaign attribution modeling tool (which had been reserved for Google Analytics Premium customers) in your Conversions reports:
This modeling tool allows you to compare the impact of campaign conversions whether they occur during the first or last interaction, or using linear distribution, etc..
As for me, I welcome the new, streamlined interface.
With that, I ‘m off to redo all my screenshots for my Google Analytics training support material