Web Analytics : no success in France?

I have come to observe that Web Analytics in France seem to be monopolized by regular advertising agencies, e.g. Doubleclick et al.

Which secret ingredient is France missing to finally take Web Analytics seriously?

Can we just blame it on the fact that it’s too recent a science?

Discuss!

Web Analytics : no success in France? was last modified: January 17th, 2013 by Julien Coquet

Julien Coquet

Expert de la mesure d’audience sur Internet depuis plus de 15 ans, Julien Coquet est consultant senior digital analytics et responsable produit et évangélisation pour Hub’Scan, une solution d’assurance qualité du marquage analytics.

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