Wii…b Analytics?

Nintendo WiiThe Nintendo Wii gaming console just launched very succesfully in Japan and North America at about $250.00 a pop. If you had not pre-ordered, you’re in for a long, cold, queue outside gaming outlets just to get one.

Once you get past the revolutionary control system – where you have to swing the controller as though wielding a tennis racket/sword/golf club/bowling ball, etc – you notice that the Wii includes the embedded version of the Opera web browser.

Bowser in Super MarioThis « Web Bowser » (I think I just coined that, actually) as I like to call it, is the way to access the Wii Shop Channel, a site on which you can buy/download games and also surf web pages. Using Opera.
For you non-gamers, Bowser is a reference to the Super Mario video game series’ super-villain.

What does this mean in terms of Web Analytics?

It had to happen one day, boys and girls : this console handles Javascript and cookies! 😉

… and therefore…. ?

That’s right, you can track web traffic, click and other regular WA-related info, from a gaming console!

However, unless i’m proven wrong, no Web Analytics vendor has clear support for alternative browsing platforms.

While the Sony PSP and the Nintendo DS fall into the « mobile devices » category, there is currently no Web Analytics segmenting for « gaming platforms » such as the Wii or the PS3.

(bonus points to Python fans who answered « she’s a witch!« )

Check your user agent logs for the following string:

User Agent: Opera/9.00 (Nintendo Wii; U; ; 1038-58; Wii Shop Channel/1.0; en)

On a side note, the Sony Playstation Portable or PSP has a user agent of

Mozilla/4.0 (PSP (PlayStation Portable); 2.00)

and the Sony Playstation 3 answers to

Mozilla/5.0 (PLAYSTATION 3; 1.00)

Happy Wii gaming/surfing 🙂

NOTE: the Wii will be available in Europe on December 8th.


Wii…b Analytics? was last modified: septembre 23rd, 2012 by Julien Coquet