A propos de l'auteur
Julien Coquet
Expert de la mesure d'audience sur Internet depuis plus de 12 ans, je suis consultant senior web analytics et responsable recherche et développement chez Hub'Sales.
J’aide les entreprises à piloter leur stratégie marketing Web grâce à l'analyse de données concrètes.
J’ai travaillé pour des noms prestigieux tels que HP, Philips, Toyota, Volvo, Audi, Airbus, Total, Nestlé, ING, Danone, Orange, Canal Plus...
Responsable de la Web Analytics Association pour la France, j’anime également la communauté francophone de la mesure d'audience Internet sur analyseweb.fr.
You regret french people don’t talk enough about web analytics.
But, things maybe change with:
Web Analytique
http://www.web-analytique.com
FredCavazza.net
http://www.fredcavazza.net/index.php?Analyse-d-audience
and my blog Pages vues
http://www.experiense.com/pages-vues/
So, keep on writing on webanalytics, french webanalytics community need you!
Benoit,
you’re right in the way that some isolated efforts are being made.
However, major web analytics solutions such as Xiti, for whom you work, have a hard time being viewed for anything other than yet another webpage counter (sad but true).
Adrien’s Web-analytique.com is a step in the right direction but not enough of an effort is made, as a whole, to educate stakeholders about the very nature of web analytics.
Keep up the good work on your blog!
Yes, you’re right.
Webanalysis is not only about counting visitors.
Educate about the very nature of webanalytics is one of aims of my blog.
And the road will be very long…
Thank you for your support.